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28 July 2009
Late last week a link went round on Twitter to the ‘Template Twitter Strategy for Govt Departments’, this has now been more widely circulated and commented on by everybody from The Guardian to Radio 4. 20 pages to instruct on the use of 140 characters? Was this really necessary? Is Twitter not just a way of monitoring what people are having for breakfast or which train they are on?
With so many people still sceptical about Twitter and its benefits to Tweeter and followers (as evidenced by James Naughtie discussing the report with MP Tom Watson on the Radio 4 Today programme this morning), is it overkill to put out a strategy?
DC10plus network (http://www.twitter.com/dc10plusnetwork or more simply put @dc10plusnetwork) has been active on Twitter since January 09 (CLG and No 10 started early too) … we have been a learning curve but understanding of the protocols and etiquettes of this ‘micro-blogging’ have grown steadily and the DC10plusnetwork is now followed by Local Authorities, the public, journalists and digital engagment specialists, as has the realisation of the tremendous benefits to the public sector.
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